Your business requires advertising. Your company needs more customers. So you need to create a website. A website is one of the web tools for promoting your products. The easiest way to build a website is to create several static WEB pages that describe your products and provide your company's contact information.
Hundreds of millions and hundreds of thousands of companies on the Internet advertise services or products of the same content. How to increase the number of visitors to the site - your potential customers? One way is to improve the site's service, which will make it more attractive. The site service contains customer feedback forms, the automation of purchases or sales of products, the creation of personal customer pages, and so on. Simple static web pages are not enough for this. We need a management system for WEB pages (site content management), user management (registration, determination of access rights to content), service management (visit counters, feedback forms, advertising on the site, and so on). Such a system is called CMS - a web content management system
Сontent management system (CMS) consists of two main parts:
Frontend - Block Displaying the content of the site pages through the browser. Backend - Administrative panel. Using the administrative panel, it is easy to change the content of the site pages, configure user registration, levels of their access to the content of the site pages, define multilingualism, modify service modules and CMS extensions, and much more.
CMS falls into two categories:
- highly specialized CMS. Such systems are developed for specific tasks of a specific project. They have specialized functionality ;
- CMS open source for public use.
Let's consider the advantages and disadvantages of a CMS.
- site creation is available for the user with minimal knowledge of site building. Therefore, you do not need to hire a highly paid specialist to create and administer the site;
- creating a website on CMS requires minimal time expenditures. It takes months of work of highly qualified specialists (coders, designers, security specialists) to create a unique website.
To create a website based on a CMS with the same functionality, development takes dozens of times less time;
- the ability to expand the service functionality due to ready-made plugins, extensions and add-ons. Thousands of users are contributing to improving free open source CMS in the form of plugins and add-ons. This provides ample opportunities to improve the functionality of the site on the CMS.
- the availability of comprehensive information support for the site on the CMS. Good documentation from the creators of CMS, hundreds of informational sites about CMS, video tutorials, YouTube videos.
- more vulnerable from a security point of view than unique sites. Free CMS are distributed open source, many add-ons and plugins are written by non-professionals - all these are favorable conditions for the implementation and distribution of malicious code on sites.
- the complexity of the implementation of highly specialized tasks.
- possible slow loading of WEB pages due to the versatility of the CMS, associated with the use of a large number of add-ons and extensions, which causes excessive load on the server.
- increased attention for CMS updates and plugins with extensions. Some plugins, extensions, add-ons after the next CMS update stop functioning.
The most popular CMS is WordPress. About 60% of the world's sites built on CMS are Wordpress.